iOS14 Update and it's impact on Facebook Advertising

Do you advertise on Facebook? Are you ready for the new #iOS14 update? We could talk a lot about this, and the update has sparked a very public war between Facebook and Apple and raises many questions around privacy vs. ad targeting.

Although it only will impact the data tied to iOS14 users, this could be the start of how privacy will be handled in the future. 

Why does the iOS 14 update impact Facebook Advertising? In a nutshell in iOS14, you will now be asked if you want to allow Facebook to track your activity across other companies apps and websites. This information is hugely important if you are running Facebook ads and will affect how you report on actions or purchases from ads, the ability to create remarketing audiences and other functions. Facebook has outlined some measurements which will be affected: 

• 28-day attribution of any kind will no longer be supported

• 7-day view through attribution will go

What do you need to do? 

• You can read a full breakdown from Facebook on what you need to do here

• Get ready for this information to disappear, download any historic data you need.

• Understand how your reported conversions are likely to be impacted - compare you 28-day click conversion with 7-day click conversions

• Verify your domain with Facebook ASAP to ensure no disruption to your data

• Remember this only impacts iOS14 users and we don’t yet know what the adoption rate will be.

Feeling lost? Don’t worry - we can help. Get in touch today