In the run-up to GDPR deadline day, there was so much panic and talk about email marketing being doomed. I felt and still do believe, it provides us as marketers with the opportunity to become better, and smarter with our data, whilst respecting users choice and privacy. 

The General Data Protection Regulation (GDPR) will come into effect on the 25th May 2018.

No matter how big, or small your business if you handle data, including that of your employees, it does apply to you.