What is Digital PR?

Digital PR combines traditional methods of PR with Search Engine Optimisation (SEO) practices to increase business and brand presence online and help you stand out against the competition. 2020 highlighted the need for businesses to increase their online presence and we believed it before but especially in 2021 and beyond it is an essential part of your digital strategy.

How does Digital PR work?

As we mentioned above, it combines traditional methods of PR and SEO to help your business rank organically for keywords you need to be found for, but what does that mean exactly? It usually includes the following practices… 

• Working with journalists and now more so, bloggers and influencers, sending online press releases to generate backlinks to your website. 

• Generate social media mentions - Social has become an important part of SEO success but it is often forgotten about. 

• General SEO work - on-site SEO and technical SEO.

As a business that loves KPIs and targets, we especially love Digital PR as it provides tangible results, whether that is ranking improvements, an increase in awareness or organic sale - which are often hard to quantify through traditional PR. 

If you’d like to find out more about our Digital PR services, get in touch today for a free discovery call.