Using Instagram For Business: Top Tips

We’ve collated some of our top tips when using Instagram for your business. We’ve kept it short and sweet, so feel free to contact us with any queries or questions.

  • Leverage high-quality user-generated content where possible.

  • Keep your content strategy in mind, don’t lose sight of your brand, create a consistent story and tone of voice.

  • Treat your Instagram as a shop window

  • Test shoppable single image vs. carousel posts - see what works best for your business.

  • Use an Instagram story to share your post to drive traffic

  • Where applicable, tag multiple products in a post

  • Measure your results to inform future posts

  • Experiment with images, copy, tags per post, hashtags etc.

  • Look at other brands you like for inspiration  

  • Add call to actions to your bio & optimise copy.